HandMade

This idea originated from a 2017 project, when a group of colleagues and I came together to create a design cooperative dedicated to promoting fair trade and supporting local neighborhood businesses.

Year
2022

Client
Personal

Jaime

“I like giving products with a more ethical background as gifts, but I often don’t have the time to leave home. I wish there was a website where I could buy this type of product online.”

Amanda

“In my neighborhood, there are several businesses offering products that preserve tradition and promote sustainable design, but every time I pass by, I don’t see many people inside. It would be great if there was a website to promote their products so that people could order them from anywhere.”

Paula

“As the owner of this type of business, it’s expensive to promote individually, so a platform that helps us gain visibility would be fantastic.”

Process

Problematic

Local commerce is declining; neighborhood businesses lack the reach and cannot promote themselves as effectively. Diffusion is one of their biggest challenges. While there are customers who value this type of product, many don’t know where to find them.

Solution

An e-commerce platform to promote handmade and locally produced products. The goal is to grow neighborhood commerce.

Context:
Online commerce platforms like Etsy market themselves as venues for handmade products, but the truth is that many items come from industrial production in China.

Impact

  • Revitalization and diffusion of Local Commerce.

  • Promotion of Local Culture and TraditionsDirect.

  • Creation of Local Jobs.

  • Encouragement of Responsible Consumption.